A rich source of inspiration
Free and French, the Mood platform, aimed at brands and creators of digital advertising content, aims to collect the most successful publications on social networks in order to carry out effective marketing monitoring.
« Our mission: to reenchant digital advertising by using creativity! »
Among more than 5,000 original mobile contents, Mood offers the possibility to be inspired by creations issued on Tik Tok, Facebook, Instagram or Snapchat, by releasing an access to their recording and sharing. Grouped in the form of a content moodboard, the animations are convertible into a brief, modifiable by annotations and transferable by email, in order to assist the preparation of a new digital campaign or a benchmarking follow-up.
This overview of the latest trends in online advertising brings together short, impactful formats such as stories and snack content, as well as user-generated UGC content.
Creativity, the secret of success
According to the Mozoo agency, "creativity generates engagement for brands." It boosts campaign profitability and optimizes several levels of performance:
- 3 times more commitment;
- 5 times more memorization;
- 9 times more notoriety.
The ergonomics of the Mood site allows you to discover the creations by selecting the type of industry, the technique, the distribution platform or the format. In addition, some content is also grouped into various themes related to current events such as the holidays, the Euro soccer tournament, etc.
Publications are scored according to 5 evaluation criteria:
- complexity of the realization ;
- creativity and impact;
- friendliness ;
- production cost ;
- overall design and graphic design.
The challenge of Mozoo's Mood platform is to help advertisers build an even closer relationship with users by better respecting their quest for transparency and authenticity.
