We went to ask Yann Venance web-to-print consultant since 1998 at PrintFlux .
Different strategy, here are 7 key points essential for the success of a B2C front awning project.
- Propose a relatively complete catalogue : Putting only a few products or services online is like filling only half the shelves in a classic shop. There is then a good chance that the Internet user will not come back.
- Reassuring customers Trust is a prerequisite for the customer to want to place an order. It is absolutely necessary that the information remains confidential and that the payment system is perfectly secure.
- Propose an ergonomic website No point in holding the customer too long with a menu that is too large or restrictive. Particularly demanding and in a hurry, any cyber-buyer usually goes around the competition. He must therefore be able to find what he wants quickly and precisely.
- To have a BAT interface requiring no skills at all To propose a solution like XPress or Indesign to a prospect who doesn't know the graphic codes and functions of a DTP software is like proposing an F1 to someone who doesn't have the license. Worse still, since the PRO has solutions to generate a print file without the need to use this type of interface.
- Building customer loyalty A customer is easier to retain than to find. In fact, statistics show that online shoppers are loyal customers. With a good loyalty policy, this will not leave you easily when the competition arrives on the net. It is therefore a question of pursuing an offensive promotion policy (attractive prices, discounts on new products, attractive loyalty programmes...)
- Making communication online Modesty doesn't pay on the net. You have to be present where customers are looking for you, on Google but also on Facebook or Twitter.
- Be dynamic The Internet user is a consumer apart who wants to find quality, originality, choice and seduction on the visited site. Austerity, banality or the presence of ordinary products will make him flee to the competition. It is therefore necessary to seek to constantly improve the attraction of the site and/or to renew its content, in order to make it come back as often as possible.
PrintFlux StoreFront 3 is the ideal solution for start an online printing business but it is above all a solution whose performances and functionalities will allow the development of a long-term order flow . In the qualification process of a W2P solution, one essential point must be integrated: which solution will allow me to immediately meet the needs of my customers but also of my future customers?
Present since 1998 on the W2P market PrintFlux powers a wide range of franchises, key accounts, administrations, etc. Thanks to this field experience, we provide printers with an immediately operational solution.
