We went to ask Yann Venance web-to-print consultant since 1998 at PrintFlux .
The needs analysis is clearly the most difficult step to grasp, but also the most important. A mistake in the analysis or a misunderstanding of the client's needs and the whole project falls apart.
First, because the Web to Print will represent a significant share of turnover - we note that it easily reaches 10 to 15% in the first year and up to 40 to 50% in 3 years - a technical failure can quickly have catastrophic consequences.
Then, because the key account will audit you... An example to understand the importance of this part: PrintFlux teams have worked at a printer with a turnover of more than 50 million euros. According to him, his solution was working perfectly, but he did not understand that his major account was not placing orders. We found that, in addition to the security holes to see all orders for confidential products, the service was hosted on a PC, in the trainee's room and in charge of the project (the connection was better than at the printer's). In the evenings, it was even used to play Warcraft. We can laugh about it now, but the printer was on the verge of losing one of his main customers..
Finally, some printers still have ideological positions such as: i want my data to be hosted on my premises because I feel more reassured . They are of course to be taken into account, but must not overlook the analysis of the need
Present since 1998 on the W2P market, PrintFlux powers a wide range of franchises, major accounts, administrations, etc. Thanks to this field experience, we provide printers with an immediately operational solution.
