Raising funds for children
The Association Mécénat Chirurgie Cardiaque - founded in 1996 - is specialized in pediatric cardiac surgery. Every year, it enables cardiac children living in countries without the means to operate to come to France for treatment. Twenty years ago, the association launched solidarity greeting cards and today, 10 cardiac children are saved each year with the profits from sales.
Optimize time... and costs
Mécénat Chirurgie Cardiaque was looking for a solution to automate and manage its greeting card campaign, while limiting management costs. As Laure Planchenault, in charge of partnerships explains: "We limit production costs to 25 percent to allocate most of it to children. We're committed to respecting this ratio and limiting production costs."
To limit these additional operating costs, Mécénat Chirurgie Cardiaque decided, in 2013, to entrust the implementation of an online ordering platform to PrintFlux, a Web-to-Print specialist.
Greeting card sales are seasonal - " the activity starts in September and finishes at several hundred orders a day in December"." details Laure. " For four months, the activity was intense and would have required the reinforcement of the team. If we hadn't implemented PrintFlux, we wouldn't have been able to set up this project ."
"The PrintFlux platform allows us to sell greeting cards through modern and practical tools. Our customers - for the majority of professionals - can order their greeting cards online, independently, by logging on to the site. They choose their personalization, make the payment online and receive their order 3 to 5 days later" explains Laure.
"For us internally, it's a real time-saver. Once the order has been validated, it is automatically forwarded to our printing partner. The administrative and order processing costs are therefore very low."
Invoicing can also be generated by PrintFlux and automatically sent to the customer by e-mail. In addition, the economic advantage of the cloud is obvious, as it includes improvements, software upgrades, flexibility and speed as well. The result is better control of expenses.
Improve the customer experience
In a cutting-edge approach and to keep up with trends, the PrintFlux teams provide support and expertise on Web-to-Print strategies. "We have a modern application that allows us to compete and gain market share with other associations that also offer greeting cards.
Efficient Internet referencing
If PrintFlux brings a real competitive and operational advantage with a time saving for the customer and the user, it also allows an important visibility of the association on the Internet.
"In 2018, it is essential to have a website for ordering greeting cards. First of all because it is a practical means and a significant time saver for us, as well as for our customers, but also because PrintFlux brings us a lot of SEO work, which is important compared to our competitors" explains Laure.
Human values
Implementing an internet strategy that actually garners orders requires expertise in many areas. The level of requirement and detail is such that today, it is forbidden to make dead ends. PrintFlux not only provides software, but also a methodology for deployment and support. And this is a real added value for Mécénat Chirurgie Cardiaque.
"We're human-centred, we like to work with like-minded people. It is quick and efficient to work with PrintFlux, they are available and know how to advise us. Behind the computer screens, there are human beings and it's very pleasant." concludes Laure.
