Kazaar is a web service that offers automated support at every stage, from briefing, creation, production and logistics to delivery.
Users benefit from process optimization, cost reduction and proactive management of the environmental impact of campaigns. They can instantly obtain a quote for their entire advertising campaign, and know its environmental impact. The platform is based on two complementary AI agents. The first generates personalized creative ideas based on needs expressed in natural language, enabling the rapid, customized design of a variety of media such as displays, point-of-sale advertising or shelf dressing. These proposals are then validated by design and production experts to guarantee technical feasibility. The second agent supports users in project management, ensuring intelligent tracking of stages and participants, while offering recommendations on technical parameters such as choice of materials.
Familiar promises for Web-to-Print professionals
While Kazaar offers complete automation of print campaigns, these features are not new to the industry. Since the early 2000s, web-to-print solutions have offered robust tools for managing print workflows centrally and automatically. The novelty here lies in the integration of AI agents, of which there are dozens on the web today, but this evolution seems to be more of an adaptation than a radical transformation. Read more: The end of graphic designers in the face of AI
Ultimately, Kazaar is part of a continuum: that of online print ordering platforms. While the addition of AI functionalities is all the rage, the service is based on a structure already familiar to Web-to-Print professionals, who handle the complete production of print projects.
However, several questions remain: who is Kazaar's real target audience? Is it a solution designed to appeal to major accounts, with their specific needs, strict management of complex graphic charters and demanding campaigns? Or is it aimed more at one-shot customers, often less structured, lacking printing and communication skills, with no dedicated purchasing department, but looking for simple, flexible solutions adapted to one-off projects?
A really good idea? These questions go to the heart of Kazaar's strategic positioning. The success of this solution will depend on its ability to respond effectively to market expectations, while offering an optimized user experience and superior performance to the many existing platforms.
