A new identity for the Visa brand
Visa announces a new visual identity as part of a brand evolution program. Visa's new look was developed in partnership with image consultancy Mucho and will be unveiled later this year. The "Meet Visa" campaign, which provides a first look at the new visual identity, features refreshed colors, a redesigned wordmark and the creation of a custom font.
The French Judo Federation becomes France Judo
The French Judo Federation unveiled last June its new visual identity and its new name, France Judo. A name that is simpler and more modern. The color of this new logo is inspired by the Klein Blue. It is a tribute to the judoka Yves Klein. The lettering, a Latin character magnified by asperities, echoes the Japanese founder of Judo.
New logo for FTI Group brands and entities
The tour operator FTI Group unveiled its new logo in July, which is intended to symbolically mark "the revival of tourism". "We focus on a uniform, open, fresh and contemporary design. At the same time, we focus our color palette on the contrast between gray and orange, which is more elegant ", said Ralph Schiller, FTI Group's CEO, in a statement.
Total's new identity
At the end of May, Total unveiled its new visual identity, along with a new name: TotalEnergies. The group wants to mark its transformation towards the development of all energies (symbolized by the colors of the rainbow) and position itself as a major player in the energy transition. The Carré Noir agency is behind the rebranding, which is now to be rolled out to nearly 16,000 service stations worldwide.
