"An urban incursion"
High fashion is also being worn on the facades of buildings in the center of the capital, in a monumental version, on the occasion of the new fashion campaign "Feels like Prada". The luxury house defines this operation as an "urban incursion".
This is not the first time that Prada takes advantage of the street to promote its creations in an original way: in 2019, bouquets of flowers signed by the brand had been distributed in different cities around the world. The intention this time is to stimulate the tactile perception of the fabric through very large format prints covering several buildings in different arrondissements of Paris (1st, 4th, 6th and 8th).
The PR campaign began in Milan, the birthplace of Prada, and then spread to Florence, London, Tokyo, Rome, New York and Shanghai.
Gourmet fashion
In addition to this spectacular event, a dozen carefully selected bakeries are serving baguettes and croissants (a nod to the "French touch") in packaging featuring the campaign. Consumers will receive a collector's set of napkins and paper bags decorated with this season's Prada motifs in addition to their pastries.
