L'Écrin, the precious and durable box
Launched at the beginning of February, L'Écrin is a new sophisticated and high-end packaging concept. It is presented to advertisers as the ideal packaging for stand out with elegance during a product launch, an event operation, such as sending to the press or influencers.
Produced in small quantities, from 1 to 1,000 copies, and assembled by hand, this prestigious box brings together several skills:
- creation of the box shape ;
- packaging design ;
- printing and cutting ;
- assembly and finishing (gilding/varnishing/laminating, etc.).
The goal is to deliver a product that is beautiful enough to be kept after its initial use, while following responsible manufacturing processes, such as the use of natural inks for example, or recycled paper (on request).
The recurring customers of ImpriGraphic are specialized in the sectors of the cosmetic, the fashion, the large hotel groups, the restaurant owners and the business schools. And it is the growing demand from brands for the design of packaging in small series which pushed Imprigraphic to create a workshop, specifically dedicated to the designs and the manufacturings of L'Écrin.
Customized customer support
Each Écrin is assembled manually, with a very meticulous manufacturing process. The interior and exterior trim is customizable and spacers (foam or cardboard) cut to the shape of the contents can be added.
Following a first "test mailing" to more than a hundred customers in order to promote this novelty and to transmit its best wishes, ImpriGraphic records today its first orders of boxes:
- magnetic flap box for the trendy shoe brand Arizona Love, for influencers;
- box containing a porcelain soliflore of the brand Couleuvre, offered to the press for a product launch;
- other projects are underway in the jewelry and cosmetics markets.
An innovative family business
Since September 2021, Jérémy Tapiero occupies the post of direction of ImpriGraphic following the repurchase of the Parisian company of his father-in-law and perpetuates the family and passionate spirit established by its founder, Saul Lehiany, 40 years ago: " Our objective for 2022, is to succeed in making emerge the brand L'Écrin, as reference near the brands wishing to make packaging. We wish that L'Écrin is a brand in its own right, independent of ImpriGraphic, with its own customers. We intend to continue to develop our machine park to remain with the point of technology, and hope to launch new recruitments to help the development. "
Innovation and creativity are thus the watchwords of ImpriGraphic for 2022, while continuing its investment towards new equipment allowing complex finishing touches .
