Convert a word into a color with Picular

© Picular

Picular, the search engine assistant in colorimetry, is nicknamed "the Google of colors".

An inspiring tool

Notice to graphic designers, illustrators or webdesigners, the search engine Picular operating with keywords allows you to select the ideal color for translate a message or an emotion . Developed by the digital agency Future Memories (Sweden), this application accompanies creative people in their search for inspiration or in the creation of a moodboard.

Copie d'écran de Picular, avec recherche sur le mot-clé
Screenshot of Picular, with search on the keyword "creativity"

Very easy to use, Picular makes it possible to download a selection of colors in order to proceed with the tests. By clicking on a color mosaic, it is automatically copied to the clipboard to be pasted into a graphic composition software.

" Picular helps designers easily extract the most relevant colors for a specific context or domain. It helps to understand the perception, psychology and aesthetics of a color or tone that interests you ", explain the representatives of Future Memories.

A Word/Color dictionary

Depending on the language typed for the keyword, there are interesting variations of shades to take into account depending on the type of project and the destination perimeter. Indeed, this color generator displays the corresponding colors according to the most relevant results from Google's image search .

Copie d'écran de Picular, avec recherche sur le mot-clé
Screenshot of Picular, with search on the keyword "forest"
Copie d'écran de Picular, avec recherche sur le mot-clé
Screenshot of Picular, with search on the keyword "forest

Picular is also very useful when searching for a nuance associated with a concept or a specific area : "young", "love", "rust", "nature", for example.

Still in development for the moment, Picular is entirely free and its functionalities should evolve soon

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