The blue of the year 2022 will give way to a carmine red. Tonight, Pantone Color Institute unveiled the highly anticipated color of the year to come, the color that will be trendy, in the world of fashion, decoration, graphics and design in general. According to the institute of the American giant of color, the color of the year 2023 will be the Viva Magenta 18-1750.
For the Pantone Color Institute, this carmine red "dynamic" embodies the unconventionality of our time. Laurie Pressman, vice president of the Pantone Color Institute, explained in the lecture: "We think this animated dark red tone reflects this unique cultural moment. We live in an unconventional time, a time when we all need to courageously and boldly create a new vision and write a new narrative for ourselves."
"Powerful and stimulating", this red "encourages unrestrained experimentation and self-expression. It is a shade "electrifying", which presents "a balance between warm and cool". It is also a color "hybrid", as well anchored in the physical world as virtual.
"It's a bold color, full of inclusive spirit. Magenta welcomes anyone and everyone with the same assertive, but not aggressive rebellious spirit.âeuros¦ It is a transformative red tone capable of driving design to create a more positive future."
