The choice of Pantone 17-1230 Mocha Mousse for 2025 reflects a growing return to nature and the search for sensory comfort. This shade, described as evocative of simple pleasures such as cocoa, coffee and chocolate, reflects a close connection with the physical environment and a quest for well-being. Leatrice Eiseman, Executive Director of the Pantone Color Institute, emphasizes its sophisticated yet accessible character, illustrating a harmonious blend of aspiration and grounding. By emphasizing comfort and simple pleasures, Pantone reflects a societal trend towards choices more in line with our emotional and spiritual needs.
Mocha Mousse embodies the search for balance in all aspects of life: relationships, the natural environment and inner well-being. This rich, warm brown evokes values of connection, serenity and sharing. Laurie Pressman, Pantone Vice President.
For the first time, Pantone deployed a global program to highlight its color of the year. In partnership with the London Eye, Mocha Mousse lit up the British capital on December 5, 2024. This international tour, organized to mark the program's 26th anniversary, aims to highlight the cultural and emotional importance of colors in our lives.
The 2025 color will be adopted by partner brands such as Motorola, which is launching a limited edition of its razr+ smartphone in this exclusive hue. Collaborations with such diverse players as Joybird, Pura and Post-It testify to Mocha Mousse's adaptability to different worlds, from furniture to lifestyle to technology.
