Rougier&Plé called on Daniel Buren to mark its 170-year history by reinventing the facade of its historic store on Boulevard des Filles du Calvaire in Paris. Well-known for its roots in the fine arts, the brand has combined an architectural project with a major work of art. Buren integrates 8.7 cm wide alternating vertical stripes of white and color, a visual signature he has been exploiting since the 1960s. This artistic intervention goes beyond minimalism. It is part of a reflection on space and context, adapted to each specific location. The work is thus part of a broader reflection on the balance between architecture and art, enhancing the building's history while infusing it with a new visual dynamic.
Buren designed this work in perfect harmony with the urban environment of the Marais district, renowned for its historic buildings. The boulevard des Filles du Calvaire, characterized by its vertical façades, finds a natural extension in "In Situ". By integrating the store's windows and structure, Buren reinforces the idea of continuity between art and architecture. This project is more than a simple makeover of the store; it gives an even stronger identity to this site at the heart of Paris's urban fabric.
A tribute to history and creativity
Founded in 1854, Rougier&Plé has always placed creativity at the heart of its values. This project with Daniel Buren is in keeping with this tradition, reaffirming the importance of art in the company's history. From its beginnings as a hardware store specializing in leather goods and sheathing, the company has evolved to become a benchmark in the field of fine art and creative leisure. Buren's work, based on simplicity of form and economy of means, echoes this heritage by focusing on the very essence of art.
Buren's work for Rougier&Plé goes beyond a simple artistic gesture. It symbolizes a modernization of the company's image. By giving a new face to this historic boutique, it illustrates the company's ability to innovate while remaining true to its roots. This project is part of an approach designed to inspire artists and enthusiasts alike, by creating a space where art and culture continue to meet and enrich each other.
