The core of BrandZ's offering is Artflow, a SaaS software solution designed to manage artworks in a centralized and optimized way. This solution is particularly suited to brands that need to coordinate a large number of visuals across various channels. Thanks to its easy integration with ERP, CRM and DAM systems via an API, Artflow facilitates process management while ensuring rigorous tracking from creation to validation of graphic projects.
3D tools for more realistic visualization
BrandZ also focuses on 3D visualization, an area that has become crucial for brands seeking to offer accurate renderings of their products before they go into production. With tools such as Capture3D and iC3D, users can obtain a complete, detailed view of their packaging, facilitating upstream decisions. While these technologies may not revolutionize the industry, they do provide a practical solution for companies looking to improve the efficiency of their internal processes.
According to Igor Vandromme we have identified a gap in the management of 2D and 3D visuals within large companies. BrandZ responds to this need with a practical software suite, without disrupting the market, but offering better coordination of workflows."
Optimizing flows between printers and brands
This initiative is part of Hybrid Software's wider strategy to facilitate exchanges between brands and printers. BrandZ's aim is to simplify artworks management for brands wishing to retain direct control over their visuals, while enabling seamless collaboration with printers for final packaging production. This hybrid approach improves quality and reduces production times, without disrupting existing processes.
