The acquisition of Imprimerie Berjon by Alliance Etiquettes marks a turning point in the luxury self-adhesive label sector. This merger between two players renowned for their expertise is designed to create beneficial synergies on an industrial level, but also to boost the product range to meet growing customer expectations.
Founded in 2015 by Olivier Laulan, Alliance Etiquettes today brings together several printing plants specializing in the production of self-adhesive labels for strategic sectors such as wine, spirits, cosmetics and food. Heir to a family tradition rooted in printing since the 1950s, the company has expanded over the decades, notably through multiple acquisitions of complementary companies. By 2023, the group will have sales of 120 million euros, with over 500 employees at 12 production sites in France and Italy. The integration of the Etincia brand, specialized in pewter labels, and the creation of the Curiosity packaging design agency illustrate its ambition to position itself in premium markets. Combining tradition and modernity, Alliance Etiquettes masters 6 printing technologies to meet the diverse needs of its customers. Thanks to its numerous acquisitions, the group has also extended its international footprint, notably in Southern Europe, while consolidating its position in France.
The integration of Imprimerie Berjon into Alliance Etiquettes promises to strengthen the production capabilities of both entities. This acquisition will enable Berjon to draw on Alliance Etiquettes' expertise and infrastructure to expand its offerings, while retaining its traditional know-how.
Founded in the 1920s, Imprimerie Berjon is a family-run business specializing in luxury self-adhesive labels, mainly for the wine, spirits, perfume and cosmetics sectors. For three generations, the company has distinguished itself by its mastery of traditional printing techniques, such as flexography and offset, as well as its expertise in embellishment processes. One of Berjon's strengths lies in Taille-Douce, a fine, refined printing technique for continuous feed labels, for which the company holds an international patent. This expertise has enabled the company to work with renowned houses who are keen to sublimate their products. In 2023, Imprimerie Berjon will record sales of 6 million euros and employ 35 people.
By integrating Alliance Etiquettes' procurement structures, Imprimerie Berjon will be able to optimize the management of its raw materials. Centralized purchasing not only reduces costs, but also improves flow regulation. This logistical consolidation represents a significant asset in a context of pressure on the prices of materials and printing technologies, particularly in the premium segment.
The combined expertise of Alliance Etiquettes and Imprimerie Berjon opens up new prospects for product innovation. With Berjon's recognized expertise in label printing for wine, spirits and cosmetics, Alliance Etiquettes strengthens its offering for high value-added niche markets. This complementarity enables us to offer solutions that are ever more specific to customer expectations, both in terms of design and printing techniques.
