Quad/Graphics, a major player in the global printing industry, continues its withdrawal from the European market with the sale of the majority of its operations to Capmont. This transaction, valued at $44.3 million, marks a key step in the American group's strategic reorganization, aimed at consolidating its North American activities and reducing its debt.
Quad/Graphics justified this divestment by a desire to optimize its portfolio by concentrating on markets offering the best growth prospects. Joel Quadracci, the group's CEO, indicated that North America is Quad's priority today, thanks in particular to a larger operational base and increased demand for its integrated printing services and marketing solutions.
Capmont, the German fund manager, aims to position itself as a European leader in printing and integrated marketing solutions. The acquisition includes major production facilities in Poland, as well as Quad POS, which specializes in large-format printing for the point-of-sale sector.
"We are convinced that Capmont's state-of-the-art production facilities and award-winning creative agency offer exceptional solutions for our customers," said Henrik Munte, Capmont's Managing Director, when announcing the agreement.
The assets sold include the printing and ink manufacturing plant in Wyszków, covering an area of over 65,000 m². This plant plays a central role in Quad's European production, particularly for rotary and large-format digital printing. The plant's equipment, renowned for its modernity, will be transferred to Capmont's control, while retaining the existing staff.
Warsaw-based Peppermint, which specializes in creative consultancy and marketing solutions, is also included in the agreement. The integration of Peppermint into Capmont's projects will strengthen the company's offering of creative solutions for the point-of-sale sector.
Among the major elements of this transaction is Quad POS, with sites in several European countries. Quad POS specializes in large-format printing and display solutions for the fast-growing point-of-sale sector, where responsiveness and media personalization play a crucial role. This division uses advanced technologies, including large-format digital printers capable of rapidly producing high-quality displays for retailers.
The sale of Quad's European activities is in line with the company's ongoing measures to reduce its debt. In 2023, the company had already begun this process by reducing its European operations. The revenues generated by this transaction will be used primarily to pay down part of the company's debt and support investments in its MX offering, an integrated marketing service that combines print and digital solutions.
