Founded in 2017, the company produces custom cases, stands and wall mounts for pop culture collectors around the world. Their diverse range of products is designed to display collectibles from LEGOs and Funko Pops to Hot Toys and badges. More recently, Wicked Brick has added officially licensed Warhammer display cases to its product range.
Aware of the importance of innovation and keen to keep up with market trends, Wicked Brick is constantly seeking to improve its product offering. Last summer, it decided to invest in Fujifilm's Acuity Prime, in order to meet the ever-changing demands of its customers.
Alex Ashley, Purchasing Manager at Wicked Brick, comments: "Our customers demand the very best, both in terms of quality and turnaround times. Thanks to the Acuity Prime, we have not only improved the quality of our products, but also streamlined our production process, enabling us to achieve outstanding results in record time."
Alex Ashley adds: "We pride ourselves on being at the forefront of innovation, and the Acuity Prime fits perfectly with our vision. This system has enabled us to respond to specific customer requests and explore new avenues of creativity in our product design."
Before investing, the Wicked Brick team was able to see the Acuity Prime in action at Fujifilm's Broadstairs facility. The demonstration highlighted the system's exceptional ability to produce UV backgrounds, bases and complex designs on acrylic substrates, which have since revolutionized the company's product manufacturing methods.
Following this demonstration, Wicked Brick was able to acquire the Acuity Prime through Soyang Hardware, a provider of state-of-the-art large and ultra-large format print production hardware solutions from some of the biggest names in the industry. Soyang's expertise made it the ideal partner for this operation, ensuring a smooth and efficient transition.
Nigel Briggs, Senior Business Development Manager at Soyang, comments: "We're delighted to be supporting Wicked Brick on their path to printing excellence. Fujifilm's Acuity Prime is revolutionary, and we're confident it will dramatically improve their production capabilities and product quality."
Wicked Brick's partnership with Fujifilm has been instrumental in its quest for excellence. From sales consultation to installation and on-going support, Fujifilm's commitment and expertise were second to none, making the Acuity Prime easy to install and optimizing its performance.
Alex Ashley comments: "In addition to its outstanding print quality, the Acuity Prime stands out for the exceptional support services offered by Fujifilm. Their team was extremely responsive and supportive throughout the entire process, further reinforcing our confidence in their products and brand."
Once the Acuity Prime is up and running, Wicked Brick intends to push back the frontiers of creativity and provide its customers with exceptional products and services.
Andy Webb, Fujifilm's UK Large Format Sales Director, comments: "We are delighted to have entered into this partnership with Wicked Brick as they embark on their Acuity Prime adventure. This investment reflects the company's commitment to excellence and underlines the transformative potential of Fujifilm's cutting-edge printing technologies to revolutionize the collectibles market. We look forward to accompanying Wicked Brick at every stage of its development, in its quest for creativity and improved printing standards."
