"When I ask customers of Fujifilm's Revoria PC1120 what prompted them to invest in our 6-color print-on-demand press, the answer is always the same: its additional color channels.
What appeals to them at first glance is the possibility of producing value-added special effects with these special toners. And yet, in many cases, it's the brighter colors, wider color space and higher quality achieved by adding a very special toner - pink - that really strike a chord with their customers.
Pink toner as a response to the limitations of CMYK
I recently visited a customer in Germany equipped with our Revoria PC1120, for whom this statement could not be truer. When he does a CMYK-only job for a customer, he adds a sample to his deliverable to show what the job might have looked like if pink toner had been added to the mix. The difference can be incredibly striking and, in his case, often prompts customers to request that their next job be printed in CMYK+pink.
Pink softens flesh tones, significantly reducing grain in all tones. It also adds a wider range of printable colors, increasing the gamut in shades of violet, orange and yellow, to name but a few. Simply add pink toner in a fifth channel to obtain colors impossible to reproduce with the CMYK system alone.
Today, with Fujifilm's new mid-range 5-color models, the Revoria EC2100S and Revoria SC285S, the power of pink toner, capable of sublimating almost any job, is becoming more widespread and imposing itself on a wider market than ever before. We've named it 5uper Color.
5uper Color to switch from RGB to CMYK
When our customers attend demonstrations on our Revoria Presses, they often challenge us to reproduce colors designed in RGB, such as purples, blues, reds, pinks and oranges. Even the best CMYK presses are unable to reproduce these colors identically, because a CMYK printer, however powerful, cannot print colors beyond the CMYK palette.
The addition of pink toner makes all the difference. It offers an extraordinary level of color accuracy, and enables better color matching of RGB design files in the final printed product.
Another advantage: the application of pink toner is automatic, requiring no manual intervention or complex modification of the design file. Simply click on "RGB Simulation Enabled" and Fujifilm's AI-assisted color matching system does the rest, adding the quantities of pink toner needed to achieve the designer's desired colors.
For the latter, this process is a considerable asset, opening up a host of creative possibilities for ultra-short runs that would previously have been unprofitable.
Pink for high-quality skin tones
Skin tones, whatever their tonality, are particularly difficult to reproduce faithfully. Fujifilm's print-on-demand range achieves this brilliantly, even in CMYK, thanks in particular to Fujifilm's Super EA-Eco toner, whose particles are the smallest on the market, and to Revoria's 10-bit depth, which considerably increases the number of shades available.
Although CMYK produces quality results, the addition of pink toner brings even greater clarity, uniformity and precision, for superior flesh tones.
"Illuminate with pink toner" replacing magenta
In addition to flesh tones and color accuracy, pink toner can also be used to enhance contrast and color. Revoria Press has a built-in feature: "Illuminate with pink toner". Easy to use, this automatic function lets you add pink toner to brighten any image.
The system will automatically replace around 25% of magenta toner with pink toner. Users will then be able to create brighter, more vivid shades of pink, as well as more intense oranges and purples.
Revoria EC2100S and SC285S make pink toner accessible
From superior quality to extended color space, improved color accuracy and brighter, more vivid tones, pink toner has been revolutionizing the high-end print-on-demand market for some years now.
However, it was never really made accessible to the mid-range consumer market. That changed in January 2025 with the European launch of Fujifilm's Revoria EC2100S and SC285S.
Thanks to its many advantages, pink toner has become an increasingly popular choice. As a result, more and more service providers are able to offer their customers value-added printing and stand out from other suppliers who are still using CMYK. 5uper Color from Revoria: more colors, more applications, for exceptional results."
