The Miami Grand Prix 2025, to be held on May 4, will serve as a full-scale laboratory for an unprecedented application of automotive wrapping technologies. Scuderia Ferrari, Ferrari's Formula 1 racing team, and digital press manufacturer HP will present an asymmetrical graphic wrapping on the Ferrari SF-25, the result of co-engineering work between Ferrari's Italian teams in Maranello and those at the R&D center in Barcelona, Spain.
PVC-free technical films for high-temperature applications
The key technical feature of this covering is the adhesive film partially applied to the single-seaters. This film is claimed to be up to 14% lighter and 17% thinner than previous films, while offering better thermal resistance. The film is PVC-free, fully recyclable, and printed using HP's Latex printing technology.
This asymmetrical graphic covering - a first in Scuderia history - combines Ferrari red with HP white and electric blue. The front and rear fenders are adorned with off-center motifs, while the rims are entirely white.
Latex printing in a mobile production environment
The partnership goes beyond design. HP workstations, laptops, monitors and printers have been deployed at the Maranello premises, as well as in the team's mobile spaces. The aim is to modernize the Scuderia's digital environment, with the promise of improved connectivity and operational responsiveness on the racetrack.
And this covering project is only part of a wider collaboration. In addition to perfecting the film, the aim is to develop decorative covering techniques in a demanding production context. HP and Ferrari have announced their intention to optimize application speed, the environmental impact of materials and graphic freedom, capitalizing on this first competition experiment.
HP Inc. CEO Enrique Lores and Ferrari CEO Benedetto Vigna underlined the role of this collaboration in stimulating technical and human innovation.
