Affected by the crisis New Rockson (13) ready to bounce back

The company in difficulty has decided to use the tools of legal proceedings and has already recorded a strong increase in turnover for the coming months. And it does not intend to stop there!

Rockson Nouvelle, located in Rognac in the Bouches-du-Rhône, is facing, like many companies, a drop in turnover due to the health crisis. The 52-employee printing works, which usually generates around 9 million euros in sales, has seen its sales fall by one million euros since the start of the containment imposed on 17 March.

At its request, the Commercial Court of Salon-de-Provence opened receivership proceedings on 11 May.
"Rockson Nouvelle (...) had to anticipate, react and place itself under the control of the Commercial Court", explains Stéphane Toti, the head of Rockson Nouvelle. This solution makes it possible to temporarily freeze the debts while waiting for the restart of the economic activity.

A strong increase in orders already recorded

And this judicial protection was followed by some very good news. One of its customers, Systèmes U stores, has decided to repatriate all of the printing of its leaflets to France (read U stores are bringing back the printing of their leaflets to France ).
Knowing the financial situation of Rockson Nouvelle, the retail group has chosen to double its order volumes in the oral-rhodanian company.

"This decision by the U stores is a real opportunity for our company." . As a result, from July onwards, turnover will increase by more than 150% compared to the same period last year. "This allows us to consolidate our situation and secure the future".

"The trust System U places in us should reassure some of our other customers. And why not seduce new ones!" says Luana Fagarasanu, head of public relations at the printing house.



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