How the Cloitre printing works (29) organised its internal communication

For the past five years, the company's turnover has been posted in the workshops and offices. A surprising but effective approach. The Cloitre printing house located in Finistère explains everything.

"I come from the service sector, and what struck me when I came into the printing industry is that there are a bit of two worlds: people in the offices and people in the workshops. They're not the same jobs, they're not the same hours." recalls Marie-Claire Franchet, the company's communications director.

To encourage communication between its 115 employees, five years ago the Cloitre printing works set up screens showing the company's daily turnover in real time. These screens, which are part of the Défi 2016 program (read Management - Cloître Printers (29) prepares for the Volvo Ocean Race ), are prominently displayed in the printing and finishing workshops, the meeting room, and even in the agencies in Rennes and Paris.

"The idea was that these screens would be a point of junction between them. And it works! People in the offices and those in the workshops are exchanging more nowadays. They're discussing numbers with each other: 'We had a big day, what was the issue?' These screens create interaction between people and create a common goal."

Internal communication even more important today

Marie-Claire Franchet points out: "Figures are part of a company's transparency and apart from our strategies, we have nothing to hide. And we realize that in the current period, this type of tool is more necessary than ever. Employees may be worried by what they read in the press, with the expected 20% drop in print volumes, the elimination of two plants for the first Canadian printer ...the failure to take back some of our clients...

The fact that they can follow the order entry from morning to evening allows them to reassure themselves or to ask questions to their manager more easily, and to feel involved in the difficulties sometimes encountered by sales representatives in their search for files to print. This creates solidarity at the heart of the company between functions."

Messages to all departments and visitors

These screens also display other information about the business, customer relationships and external communication.
For example, the number of deliveries and the destination of the work are indicated. "The dispatch department is often forgotten whereas the team has a real role in the production chain and at times a lot of stress. We show on a map where the products leave".

Customer thanks are also highlighted. "We're the ones getting these words, but the people who worked on these jobs need to know that the client is delighted."

Finished products are also presented, as often only the last people in the graphic chain see the finished products. Articles in the press that talk about printing are also highlighted, such as customer visits or the number of interactions on social networks. And customers who come for the RBB are greeted with words of welcome.

"You have to bust your head to find useful and interesting information, but it's worth it!"

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