Toyota renews its visual identity. The manufacturer presented its new logo on 20 July, designed to be easily adaptable to all media (especially digital). Like other manufacturers before it, Toyota has opted for flat design and simplicity. The logo keeps its 3 ellipses but abandons 3D shapes.
"?La new visual identity is intended to be simple and has been shaped around four key principles: avant-garde, accessible on mobile phones, a more premium look & feel and coherence between all the variations of marque?" explains the manufacturer in a press release.
Highly appreciated by brands for several years, the flat design seduces for its ease of adaptation to the web requirements of mobility, speed, and lightness. Its simple shapes, without texture and volume effects, allow a good readability of the text and make it a sure value of contemporary graphics.
Toyota logo disappears
The new visual identity presents its emblem in a simple 2D design, making the "?Toyota?" logo disappear, as the emblem itself is now recognisable throughout Europe, explains the brand.
The new logo is used on all communication channels and is accompanied by a new typography, Toyota Type. Dealership signage will be modified by 2025.
Toyota says that this visual identity marks a step in the digital transition as the company continues to develop its online sales in Europe. "?Le design has been redesigned to have a better communication with our customers.?»
The 3 ellipses of the Toyota logo were imagined at the end of the 80s. According to the manufacturer, they symbolise "?l 'union of the consumer and the soul of produit?".
