The logo had undergone a small change in 2012 by changing from green to black. Today, the change is major: the new logo of La Redoute imagined by the agency Carré Noir wants "rupturist" .
Gone are the days of a one-line black name, replaced by a square and colorful logo. It's a "a chameleon logo that can be endlessly declined, in bright colors as well as in bold prints, symbolizing La Redoute's adaptability to all households as well as to the trends of its time" explains the group of e-commerce based in Roubaix in the North.
This image "pop, colorful, spontaneous, always on the move and resolutely trendy" of the brand must transcribe the "profound transformation carried out in recent years" by the e-commerce group based in Roubaix in the North of France as well as its international positioning .
Marie Guillemot, La Redoute's brand and communications director, explains: "In less than 10 years, La Redoute has evolved a lot. But too many people are still unaware of it. So it was time to rework our visual identity."
