In a Word / Graphic Arts Industry News - December 4, 2020

Antimicrobial packaging, an investment for Stora Enso, Getty Images' commitment to less stereotypical images, recycled plastic bottles for PepsiCo... This week's news.

DS Smith launches virus-resistant packaging

The DS Smith Group, in partnership with Touchguard, is launching a new range of antimicrobial packaging in recyclable corrugated cardboard. This new patented technology would be effective against bacteria and viruses, including viral envelopes such as covid-19.

14 million investment for Stora Enso

Stora Enso will invest 14 million euros to install a granulated lignin production line at Stora Enso's Sunila plant in Finland.
This line will make it possible to produce lignin, no longer in powder or wet form, but in granulated form, which is easier to handle and store.
According to Stora Enso, lignin is one of the main areas of innovation for new applications, such as energy storage, binders and carbon fibre. Stora Enso has been industrially producing lignin at this Finnish plant since 2015. And with an annual production capacity of 50,000 tonnes, Stora Enso is the largest producer of kraft lignin in the world.
Construction of the pelletizing plant is expected to begin by the end of the second quarter of 2021 and to be completed in the second quarter of 2022.

For more realistic images of the LGBTQ community

Getty Images, a British-American image bank, and the Gay and Lesbian Alliance Against Defamation (GLAAD), an organization against defamation of gay and lesbian people, will work together to fight clichés and stereotypes harmful to the LGBTQ community.
They want to encourage the media and the advertising industry to choose visuals that realistically represent the LGBTQ community. Getty Images and GLAAD will thus propose recommendations for the representation of gays, lesbians and bisexuals, "in an effort to provide an ever better and more diverse representation of the LGBTQ community".

PepsiCo to switch 100% of its bottles to rPET by 2022

PepsiCo is committed to eliminating all virgin plastic from its beverage bottles in Europe by 2022.
This measure covers nine countries. Switching to 100% recycled PET (or rPET) would save more than 70?000 tonnes of virgin plastic, reducing carbon emissions by 40%.
Four countries, the United Kingdom, Belgium, Luxembourg and France, will switch to recycled PET in 2022 and in these markets the change also concerns the 7Up, Mountain Dew and Lipton Ice Tea brands. Germany, Poland, Romania, Greece and Spain will switch to rPET next year.

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