In its latest economic newsletter published in December 2020, the multi-media development and expertise institute (Idep) gives a quantified assessment of the printing market in the first half of 2020, marked by the coronavirus crisis.
21% decline in overall print production
The printing industry is hard hit by the health crisis. Between January and September 2020, overall print production fell by 21% compared to the same period in 2019.
In detail, the drop in production is -20.1% for books, -21.1% for periodicals, -24.3% for weeklies, -15.9% for catalogues, -21% for addressed advertising printed matter, -18.3% for unaddressed advertising printed matter, -23.3% for personalised management printed matter, and -20% for non-personalised administrative and commercial printed matter.
On the foreign trade side, the decline is similar: -28% on imports compared to the same period in 2019 (January to September), and -20% on exports.
In comparison, German print production fell by -15% between January and September 2020 compared to the same period in the previous year, and Italian production fell by -11%.
The communication market continues to shrink
The Idep takes up the figures from the Unified Advertising Market Barometer (BUMP), according to which, over the first nine months of 2020, net advertising revenue was ?4.5 billion, a loss of 23.3% compared to the same period in 2019.
