The international association for the promotion of paper, Two Sides, offers a new communication tool for printers and publishers. In 2012, Two Sides launched the Love Paper communication campaign, which highlights the advantages of paper and cardboard. The organisation now proposes to put a small symbol on paper products to support the message: the Love Paper logo.
The use of this logo is intended for all companies that use paper or cardboard products (catalogues, books, direct mail, product packaging, etc.) such as brands, publishers, marketing agencies, printers and packaging manufacturers.
"The Love Paper logo is a simple and eye-catching way to tell customers that you care about the environment and that you use products from an inherently sustainable industry." explains Two Sides.
The Antalis paper distribution group has already announced that it will use the Love Paper logo. "We wish to continually reiterate our appreciation of paper and stress its importance, as we strongly believe that paper remains one of the most valued and sustainable communication tools and the most responsible material for packaging products" says Stéphane Courtot, Chairman Antalis France and Managing Director Antalis Western Europe. "With this campaign, we invite any company wishing to use paper and cardboard to display this logo for their own communication needs."
And for Valentine's Day, the paper distributor asked two artists to work on this logo. Portuguese paper specialists Raquel Marques and Pedro Leitao from the Pacote de Açùcar studio created the all-paper box Love Paper to demonstrate the creative power of paper.
