The Entreprise et Découverte association is launching its communication campaign "This summer, let's meet at the Workshop" to promote company visits, also known as know-how tourism.
"The objective of this campaign is to encourage the French to (re)discover another France, to invite them to go to the workshops to discover and share the know-how of women and men at work explains the association.
The association references nearly 2000 companies open to the general public throughout France. All sectors are represented, including the graphic industries. You can visit companies as varied as Peugeot, the Saint-Nazaire shipyards, the Brousses paper mill, or the Clairefontaine paper mills.
To develop this tourism in the graphic industries, the association has joined forces with the Compagnie des chefs de fabrication des industries graphiques et de la communication (CCFI).
Guided tours by employees
Know-how tourism allows people to discover a profession in a very direct way since, as the association points out, 90% of the visits are guided by employees who can thus exchange on their workstation. In 2019, 15 million people visited a company. It is a tourism that also allows the younger generation to discover jobs they do not know.
Enterprise & Discovery has emphasized this notion of sharing in its campaign. "The reference to Edouard Manet's Déjeuner sur l'herbe evokes, at the end of the health crisis, the pleasure of being together again, the recovered freedom underlines the association.
