The "pasta bag" is a leather bag inspired by the cardboard packaging of Barilla pasta. In this period of pandemic and successive confinements, partially cut off from the outside world, artists had to draw on their imagination to remain creative. It is therefore quite naturally in his kitchen that New York artist Nik Bentel found inspiration.
Nik Bentel, who is known for his humorous projects, came up with the idea for the "pasta bag" by staring at a box of pasta during lockdown while cooking.
"During the most brutal months of the pandemic, everyone had the experience of staring at a box of pasta, so why not imagine using that box into something more exciting?" he explains.
Encourage spectators to reinvent their everyday objects
The bag, part artwork, part fashion accessory, is made of leather and printed with UV printing technology. It was made in a limited edition of one hundred units, and will not be made again. The artist also specifies that this work is in no way affiliated with the brand Barilla.
Introduced this summer, the "pasta bag" has met with great success and is making the rounds on social networks around the world. The detour of everyday items into luxury items is however not a novelty. We remember for example the bag "coconut milk brick" Chanel imagined by Karl Lagerfeld.
It is more generally the sense of the artistic approach of Nik Bentel, who explains on his website "to create products and performances that incite the spectators to reinvent their daily objects".
