When the large-format packaging blends in with the decor
Set up by the Lyon agency LightAir (Lentilly, 69), this ephemeral cladding hides the renovation work undertaken since the beginning of the year. So that the works are done in all discretion, an illustrator has created a trompe l'oeil design using the architectural elements of the façade. In order to create the perfect illusion, the print is produced in very high definition to obtain dense and vivid colors. The giant visual has a scale of 300 m2 per scaffold, or 600 m2 in total. The design is based on the historical design of the elegant palace facade, with the aim of masking and protecting the construction site, while maintaining the same level of luxury and offering a pleasant view to customers and passers-by.
Total concealment thanks to the light boxes
In 2019, the luxury hotel had already called on the LightAir team for a similar trompe l'oeil project, but this time the goal was to simulate a pleasant view from the inside to the outside of the palace . Fitted by 6 lightBox Easy light boxes (exclusive to LightAir) to create false windows and 500 m2 of pVC stretched canvas the space takes on the nocturnal and intimate atmosphere of the gardens of the place.
