The story of Imprimerie Atlantique in Concarneau is a perfect illustration of the resilience of a family business. After forty years in business, marked by difficulties, the printing company overcame a court-ordered liquidation to continue its development. This article analyzes the various issues that marked this turnaround.
On February 2, 2024, the Imprimerie de l'Atlantique in Concarneau was placed in compulsory liquidation by the Quimper Commercial Court. This situation directly threatened the future of the company and its employees, despite the fact that the company had just passed the 40-year mark. However, there was hope when the company was taken over by the Aipi group in April 2024.
Judicial liquidation exposes the company to the risk of permanent closure, but it can also be an opportunity for renewal if a takeover is organized. In the case of Imprimerie Atlantique, integration into the Aipi group has saved jobs and ensured the company's long-term survival. The Aipi Group - owned by Christophe Faligon, who also owns Cap-ouest.bzh, in Trégunc, and AIPI Sérigraphie, in Sainte-Luce-sur-Loire.
With the takeover, Imprimerie Atlantique strengthened its offering by diversifying its services. In addition to the usual services (flyers, brochures, advertising objects), it now offers products such as ribbon, ecological paint and an integrated textile marking workshop.
The merger of the cap-ouest.bzh and Imprimerie Atlantique sales forces has brought new skills and additional resources to the company. By pooling sales and graphics teams, the company has been able to optimize its operations and improve its services.
Despite the liquidation, the Aipi group has decided to retain all the printing plant's employees, thus ensuring business continuity. At the same time, new hires are planned to support the development of new services.
By preserving jobs, Imprimerie Atlantique has not only safeguarded its know-how, but also ensured the continuity of its services. This contributes to the stability needed to relaunch business, while enabling us to envisage sustainable growth.
