The 2024 edition of International Printing Day (IPD), scheduled for October 23, will mark a major turning point for printing industry professionals. Since its inception, this global event has established itself as a must-attend event to promote printing in all its forms. Using the hashtag #IPD24, thousands of industry professionals will share their projects, innovations and achievements, celebrating the richness and diversity of printing.
This year's #PrintLife theme reflects the profound impact that print has on our lives. It's not just about the printed products that surround us on a daily basis, but also about the evolution of technologies that make printing more flexible and adapted to new uses. Deborah Corn, founder of the IPD, explains that this event is a unique opportunity to raise the profile of printing and show how this technology is adapting to the modern age: "Advances in printing technologies are turning this medium into a truly customizable canvas. From decorating our homes and businesses to printing electronic labels and creating interactive experiences through bridges between print and digital."
Among this year's challenges, the renewal of the workforce is at the top of the agenda. The difficulty of attracting new talent to the printing industry is a problem. IPD 2024 is an opportunity for printing companies to showcase the printing profession as an exciting and dynamic career. The growing integration of printing with digital media and the multiplicity of innovative applications demonstrate that printing is far from obsolete, as Corn reminds us.
The #PrintLife theme also highlights the emotional aspect of printing. Whether to immortalize important life moments such as weddings or births, or to create keepsakes, print remains a tangible medium that touches people deeply. Unlike digital media, print offers a materiality that reinforces the sentimental value of printed objects.
International Printing Day reflects the constant evolution of a rapidly changing sector. With challenges such as talent renewal and the integration of new technologies, the printing industry must continue to reinvent itself. For industry professionals, this event is a unique opportunity to showcase their skills and explore new prospects for the years ahead.
