Measuring environmental impact: a new tool dedicated to visual communication

FESPA France provides its members with a life-cycle analysis tool designed for visual communication. This software enables the environmental impact of products to be measured and optimized, while meeting new regulatory requirements. A service designed to support the ecological transition of companies.

FESPA France's new tool is based on a complete Life Cycle Assessment (LCA), integrating all stages of production: from raw material extraction to end-of-life. Adapted to the needs of printers, signmakers and signage companies, it offers a reliable method for assessing environmental impacts according to recognized standards such as Eco Invent. Unlike mere declarations of intent, this tool guarantees the transparency and precision essential to avoid greenwashing.

It enables :

  • Compare different manufacturing methods or materials for various projects, such as stands or signs.
  • Identify eco-design opportunities to reduce the carbon footprint of products.
  • Generate reports tailored to CSRD obligations and CSR initiatives.

Visual communication companies are faced with growing demand from their clients for sustainable solutions. By anticipating the obligations of environmental labelling, this tool helps professionals to prepare for legislative changes while reinforcing their competitiveness. Integrated into a climate strategy or CSR report, the tool is a lever for meeting commitments to reduce greenhouse gas emissions.

It is the fruit of eighteen months' collaboration between FESPA France and a group of professionals. This co-construction process has enabled the development of a tool that responds to the realities of the field, while drawing on best environmental assessment practices. This participative process ensures that the tool is easy for users to get to grips with, with an intuitive interface tailored to operational needs.

By integrating this approach, FESPA France members benefit not only from a diagnostic tool, but also from support in optimizing their processes and promoting their responsible practices. At a time when sustainability is becoming an essential criterion in calls for tender, this solution strengthens their position in a changing market.

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