41 million sale to refocus activities on America. On March 3, 2025, printing giant Quad/Graphics finalized the sale of its European activities to Capmont, a German-based private equity firm.
Announced last October, the ?41 million transaction includes the printing and ink manufacturing plant in Wyszków, Poland, which covers an area of over 65,000 m 2 the sale also includes Quad POS and Marin's International, which specialize in point-of-sale print marketing and are present in several European markets. Quad's shared services in Poland, dedicated to US activities, are not affected by this sale.
Quad/Graphics repositioned in the North American market
With this sale, Quad, which has over 12,000 employees, is pursuing its strategy of refocusing on North America, where it is deploying its Marketing Experience (MX) offering, which covers all marketing stages from data analysis to print and digital creation.
According to Joel Quadracci, CEO of the NYSE-listed group, the sale is part of a drive to optimize the portfolio in order to promote growth and maximize shareholder value. Funds from the sale will be used to reduce debt and develop new marketing solutions.
This withdrawal from the European market also reflects structural changes in the printing sector, marked by the increasing digitalization of advertising media and strategies. Quad seems to be moving towards a model in which the integration of marketing services and technological solutions is becoming a major lever of differentiation.
Capmont enters the graphics industry
Capmont, a private investor specializing in industrial activities, enters the printing and marketing sector in Europe. Capmont adopts a long-term growth approach, aiming to optimize the performance and profitability of acquired companies.
Henrik Munte capmont's General Manager, indicated last October that he wanted to make this entity "Europe's leading provider of integrated printing and marketing solutions" .
