In a Word / Graphic Arts Industry News - June 17, 2025

Every week, we feature the latest news from the graphic arts and packaging industries. From technical innovations and major investments to strategic acquisitions and regulatory changes, discover the essential information you need to keep up to date in these constantly evolving sectors.

Are you organizing an event, or would you like to share a breakthrough in your business, be it innovation, green initiatives or new âeuros¯ training courses? Keep us informed of your news so that we can pass it on to the graphic arts community.

Fire at the Gascogne Papier site in Mimizan

A fire broke out on the evening of Sunday June 15, 2025 at the Gascogne Papier site in Mimizan, Landes, according to Sud Ouest . The fire started at the wood chip conveyor, located in a tunnel beneath the chip pile feeding the paper mill, which produces natural kraft paper with 4 paper machines and a coater.

Alerted shortly before 8 p.m., thirty firefighters were mobilized to contain the fire, which was brought under control with the help of two hoses. According to the emergency services, there were no casualties, and the fire did not cause any production stoppages or layoffs.

UPM Raflatac changes its name

As of June 12, 2025, UPM Raflatac will change its name to UPM Adhesive Materials.
This move is part of the Finnish UPM Group's diversification strategy, aimed at extending its traditional label materials business into new segments such as graphic solutions and specialized technical ribbons. The recently acquired AMC AG, Grafityp and Metamark brands reinforce this positioning.

The brand name UPM Raflatac will continue to be used for the labels product range, but the business unit's name change is intended to reflect an expanded portfolio and a clear commitment to growth in high-performance self-adhesive materials.
UPM Adhesive Materials employs around 3,200 people worldwide, with sales of ?1.6 billion in 2024, and represents one of the most dynamic growth areas of the UPM Group, which has annual sales of over ?10 billion.

Fespa modernizes its visual identity to keep pace with changes in the graphics industry

Fespa, the Federation of European Screen Printing','www.printindustry.news/search/serigraphy');" class="lien-auto-article" href="https://www.printindustry.news/search/serigraphy">Screen Printing Associations and organizer of trade events, has unveiled a new graphic identity and tagline: Connect, Inspire, Support.
This graphic redesign "sober and dynamic" is based on a "elegant and modern font" and logos that ensure "coherence between Fespa's brand elements and events portfolio".

It underlines Fespa's commitment to innovation, collaboration and excellence.
Duncan MacOwan, Marketing and Events Manager at Fespa, comments: "Our new look is fresh and futuristic and brings a new clarity to the way we present ourselves to our international community."
The Fespa Future manifesto, the first document published under this new identity, formalizes the organization's commitments to sustainability, intergenerational transmission and collaborative research.

Screen entrusts Techpack with the distribution of its presses in France

Screen Europe announces a partnership with Techpack for the French label market. Techpack, based in the Rhône region of France, will provide sales and technical support for the entire range of Truepress Label digital inkjet presses, including the Truepress Label 350UV SAI, which offers print speeds of up to 60 m/min and uptime in excess of 90%.

Generative AI and marketing: where do French professionals fit in?

According to the Marketing and AI Report 2025 published by visual communication platform Canva, the adoption of generative artificial intelligence tools is progressing rapidly within marketing and design departments. The survey, conducted among 2,400 professionals worldwide, reveals significant figures for the French market.

96% of respondents in France believe that mastering AI will be an indispensable skill in the next two to four years.
Already, 90% of them say they trust generative tools in their day-to-day business.
This confidence is reflected in concrete terms: 97% of French organizations surveyed have allocated a specific budget to AI uses over the past twelve months.
In terms of usage, 79% of French professionals surveyed said that generative AI had improved their productivity and creativity. Time savings are among the top benefits cited, particularly for generating visual content, producing short texts and adapting media.

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