Ricoh repositioned in the face of office market erosion

In order to offset the decline in its results, Ricoh is reviewing its strategic planning and industrial priorities in depth. The manufacturer is structuring its growth around three axes: workplace services, commercial and industrial printing, and inkjet technologies applied to new sectors.

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Ricoh formalizes its strategy to 2031 with a significant change in its management method. The Japanese manufacturer of printing systems and document solutions is abandoning the traditional three-year cycle in favor of a rolling plan, updated annually over five years, in order to more rapidly adjust its investments and industrial priorities.

This change comes after a previous cycle marked by unmet profitability targets. The Japanese group anticipates operating income of 90 billion yen (approx. 490 million euros) for 2025, down from the 130 billion yen initially targeted, with a margin of 3.5% compared with the initial target of 5.5%. In detail, commercial and office printing activities remain under pressure, particularly in Europe and North America.

Focus on recurring revenues with Workplace Services

The new strategy is based on increasing recurring revenues, particularly in IT services, process automation and the work environment. Ricoh is structuring these activities in a dedicated segment, Workplace Services, separate from product activities.

The Japanese company aims to develop integrated offerings combining hardware, software and services, with a stronger role for regional subsidiaries. The aim is to improve profitability through higher-margin services and greater standardization of offerings.

This change is accompanied by a reorganization of segments: sales of office printing systems are now attached to the products business, while associated services are isolated for separate financial monitoring (Workplace Services).

Recurring revenues are expected to grow by more than 15%, with the Workplace Services segment increasing its share from 24% in 2025 to 37% by 2030, Commercial & Industrial Printing from 13% to 14%, and Office Printing from 59% to 42%.

Printing: maintaining the base and industrial repositioning

In printing, the Office printing segment continues to be exploited as a cash-generating business, despite the market's expected decline, estimated at -2% per annum. At the same time, the Group is strengthening its positions in commercial and industrial printing.

Inkjet is a key focus, with the development of applications beyond traditional graphics markets. Ricoh is referring in particular to uses in functional materials, such as photovoltaic cells or printed electronics.

Visit etria industrial partnership between Ricoh, Toshiba Tec and Oki is an important part of this new strategy. It will enable Ricoh to pool engine developments, and in particular to create LED printers with its partners. Ricoh also expects Etria to cut time-to-market by a third.

The Group plans to invest 350 billion yen (1âeuros¯910 million euros) between now and 2030, including 250 billion for acquisitions, mainly in services and software. A cost transformation program should generate savings of over 40 billion yen (218 million euros).

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