You were recently told about this slovenian designer who had fun revisiting the logos of major brands during a period of containment. This time, it was the companies themselves who lent themselves to the game by presenting new versions of their visual identity in a version of "?distanciation sociale?". A playful but also educational approach, since respect for containment is now an absolute priority in the fight against the Covid-19 epidemic.
Coca-Cola
In New York City, which has become a major focus of the epidemic in the United States, Coca-Cola decided to spread a message to the residents. In the Times Square district, the brand has a logo where each letter is separated from the others, with the slogan "?Rester away is the best way to stay unis?".
Fast-food restaurants
The fast food chain Burger King France has posted a message on Twitter inviting people to stay home. The brand has transformed its motto "?Home of the Whopper?" (The Whopper's house), in "?Stay Home?" (stay at home).
In Brazil, McDonald's has separated the two arches that make up the famous M.
Car manufacturers
The car manufacturers, whose sales have been collapsing since the beginning of containment, have also developed a visual identity, at least for some of them, such as Volkswagen and Mercedes.
Nike
The American company did not change its logo, but still launched a campaign to raise awareness about the importance of containment with the slogan: "?Si you've already dreamed of playing for millions of people around the world, your chance has come. Play indoors, play for monde?".
