The visual creation competition Créative Awards launched in 2015 becomes the Miss Pitch Awards & Co competition Magali Faget, director of the communication agency Miss Pitch, took over the reins of this year's competition open to all and focused on the major themes of social issues.
Print, digital and video creatives will be required to work on a brief from the Abbé Pierre Foundation for housing for the underprivileged to be unveiled in September. And the winners will win a total of 10,000 euros .
Organised with the support of Médiatransports and the Syndicat nationale publicité tv (SNPTV), this first new edition will take place under the aegis of the advertising Olivier Lefebvre . The president and multi-award winning art director of the Fred and Farid Paris agency will preside over the jury of Les Mlle Pitch Awards & Co. Olivier Lefebvre's list of winners includes the popular campaigns "La Réponse à l'homme nu" for La Redoute, "Anewwarrior.com" for Greenpeace, a campaign that has won more than 15 international awards, and the Lipton Yellow Label world campaign.
And alongside Olivier Lefebvre, other big names in advertising: Mélanie Pennec, creative director of DDB Paris, Jean-Christophe Royer, creative director of the Rosbeef agency, Tristan Daltroff, creative director of the Buzzman agency, Babeth Auvray-Pagnozzi, head of Les Entremetteurs and
advertising director Bruno Aveillan.
The competition is organized in six awards The Jury's Grand Prix, the Grand Prix Affichage, the Grand Prix Film, the Prix Coup de Coeur, the Grand Prix Digital and the Audience Award.
The September 1, 2020 The brief will be revealed on the competition website and entries will be open. In january 2021 the application process will close. The jury will meet the following month. At april 2021, the public will be able to vote for their favourite film. And the seven winners will be announced in june 2021 .
"I've chosen this year to make the voice of the voiceless heard with the Abbé Pierre Foundation and I'm counting on Olivier's creative eye to guide the jury in choosing a print campaign and a film to match the creative brief that the foundation will submit this year." explains organizer Magali Faget.
The visual identity of the competition was created by the graphic art school E-Artsup Paris.
