The creator of the iconic I love New York, Milton Glaser, died on Friday, June 26, his birthday, at the age of 91 in Manhattan, announced the New York Times . Through his posters, magazines, book covers and record sleeves, this graphic designer and illustrator born in New York in the Bronx left his mark on American popular culture in the 1960s and 1970s.
Its most famous visual is so popular that we forget that it was designed by someone: the I Love NY logo.
This logo was first used in 1977 in a tourism campaign for the Big Apple, a time when the city needed to restore its image. Milton Glaser who assigned all the copyright to the city of New York was paid a total of 2000 dollars. This rebus is now a registered logo. (To find out more about his story, read The logo that changed the face of New York.. ).
Milton Glaser also created the famous Bob Dylan poster with psychedelic hair in 1967, the logo for the New York beer brand Brooklyn Brewery in 1987 and, more recently, the poster for the final season of the Mad Men series for AMC in 2014.
It had also committed itself to combating global warming by launching an awareness campaign in 2014 with a round green logo and the slogan "It's not warming, it's dying".
The centerpiece of this initiative was a badge with the logo, sold for $4.00 per $5.00 on a dedicated website. "If half the people on Earth wore this badge, even the mighty of this world would be forced to take action." he said. (Read the article at the time A logo and a famous graphic designer against global warming ).
