The Julien print shop reinvents itself to ensure the long-term future of the business. "?C 'is in complicated situations that you have to double your energy to get réinventer?" says Olivier Julien, the boss of the printing works. Digital is one of the branches developed by the company in its transformation process.
Alongside the printing business, Olivier Julien and Aline Gaquere, who comes from the communication world, created Allographique last January, a company specialising in graphic design, digital, marketing, logistics, communication products and large format. Aline Gaquere is the director of this new company located about 30 meters from the printing plant.
" ?C " is a totally independent company whose operation is similar to a communication agency. For example, we will work on unitary products in large format digital or on the creation of websites for retailers or artisans?" explains Olivier Julien.
Logistics of printed products
Allographic also works on a logistics branch of printed products. This is a shipping service that offers last mile tracking, the final stage of delivery. For example, to ensure that a package is not left at a door but is actually delivered to the recipient. A project carefully thought out by the contractor.
" is an idea that has been in our heads for two years, especially after we noticed problems with deliveries, and which we implemented during the containment period. As printers, we will be able to manage the order from A to Z, from production to dispatch, and allow the customer to do without an additional partner.?»
The company has already invested in a plotter as well as a laminator for the large format and plans to continue investing in machines for printing advertising objects in 2021.
A new magazine
Allographique has also created a new free quarterly magazine that announces local events. Called Moustik' Magazine (the sting of reminder of your events), it came out in October with a circulation of between 50?000 and 60?000 copies.
