Badoit bottles have a new on-pack identity. The independent creative agency Versus has redesigned the labels of four references of the sparkling water brand (Badoit Red, Badoit Green, Badoit Lemon and Badoit Lime) in 1L and 50cl.
Keeping the very pop art style with the flat bubbles of the previous visual identity, the agency added the three colors of the national flag on these labels in cameo and modified the indications of the labels.
"This evolution reaffirms the French origins of the Saint-Galmier source, by reorganizing the product information around the logo" explains the creative agency.
The colored bubbles are now also present on the Lemon and Lime flavored waters, in order to "to reinforce the homogeneity of the range, while emphasizing the naturalness of the fruits".
And on the back of the water bottle labels, Versus has highlighted in one version the "richness of its geological soil which contributes to the singular composition of its natural mineral water and in the second version, the commitments of the brand to preserve the source and purity of its water with the creation of the association La Bulle Verte which acts in partnership with local farmers.
