Labelys, a European specialist in self-adhesive label printing, has taken a strategic step into the Italian market with the acquisition of Perruccio, a printing house based in the Puglia wine-growing region. Founded in 1981, the Italian printing house stands out for its cutting-edge technical expertise and commitment to sustainable development. This acquisition marks a turning point for the Labelys Group, which is strengthening its network in Italy and integrating a respected player in the sector.
With this acquisition, Labelys is targeting a highly specialized market: wine and spirits labeling, a fast-growing sector in the Puglia region, renowned for its importance in Italian viticulture. Perruccio, in fact, focuses primarily on high-end self-adhesive labels for this sector, providing cutting-edge expertise and varied aesthetic solutions thanks to techniques such as offset, silkscreen, digital and flexography. These technologies enable advanced personalization, meeting the expectations of local producers for whom label design represents an essential lever of differentiation. This strategic choice underlines the importance of technical expertise in high-end finishes and specific materials, adapted to the demands of the wine industry.
The environmental dimension is central to this partnership. Since 2020, Perruccio has chosen to use only FSC-certified paper, an approach aligned with Labelys' values in terms of sustainable development. By integrating this company, Labelys strengthens its ecological position and joins forces with a player who shares a vision of respect for natural resources and the fight against deforestation. This choice is also an asset in meeting the growing demands of consumers and regulations in terms of environmental responsibility. This acquisition is part of a sustainable growth dynamic that could inspire other printers and converters in the sector.
In this operation, Labelys has opted for continuity by maintaining Massimo Perruccio, son of founder Giovanni Perruccio, at the helm of the printing company. This choice ensures the stability and continuity of the internal processes that have contributed to the company's success in the Italian market. Perruccio retains its management autonomy, while benefiting from the resources and expertise of the Labelys Group. This synergy between the company's Italian identity and Labelys' international footprint is proving to be a judicious approach, preserving Perruccio's uniqueness while boosting its growth potential.
Labelys sees this acquisition as a strategic entry point for its presence in Italy. Hitherto absent from the Italian market, the group now benefits from a solid local position and the experience of Perruccio, a player recognized for its expertise in the sector. This seems a promising choice for the French group, which could envisage a gradual expansion of its activities in Italy. Building on Perruccio's success and reputation, Labelys could extend its production and distribution network to other Italian regions, positioning itself as a leading supplier in the self-adhesive label sector.
