A fashionable facade with large format
500 m2 of recycled canvas made in France, printed with water-based inks and installed in three nights: this is the latest creation in branding by Athem. Set up during Fashion Week on March 2 and visible for a month, the new Burberry store on rue Saint-Honoré has not gone unnoticed. The brand's signature tartan pattern covers every element of the facade to perfection in this monumental four-story complex.
Athem had already made its mark with this technique for other similar event projects, for example for the Dior store on avenue Montaigne.
The Athem workshop, the specialist in large format scenography
A leader in the field of scenographic creation, Athem's workshop counts among its prestigious references The Louvre, the Paris City Hall, Cartier, Dior, etc. Mastering the entire implementation, from creation to production, Athem deploys its know-how by focusing on the power of emotions its ephemeral transformations.
the Parisian studio has several previous remarkable achievements to its credit, including communication campaigns on famous places:
- video-mapping at the Grand Palais
An immersion in the Nave of the Grand Palais for a film retrospective of Wim Wenders.
- the giant canvas on the facade of the 6th Sense Real Estate Group headquarters
400 m2 of tarpaulin printed with a street art visual for the real estate group's 20th anniversary to echo its permanent approach to showcasing of artists through exhibitions and partnerships.
- the Tag Heuer storefront on the Champs Élysées
Athem signs here the reproduction of the dial of the watch Monaco made world famous by Steve McQueen in the film Le Mans in 1971. Dial in brushed aluminum Dibond repainted and decorated with LED lighting.
