Heinz Ketchup Puzzle, the monochrome puzzle from the ketchup brand
Some brands have a colour strongly associated with their image. For Heinz American ketchup, it is dark red, and more precisely the Heinz 57 Red shade. This colour, which corresponds to Pantone 485, represents the colour of the ripe cooked tomatoes in the Heinz ketchup recipe.
And the brand has decided to play with this specificity: for the containment it has edited a puzzle of 570 pieces entirely printed in 57 Red solid and composed of pieces of very similar shapes. Heinz describes it as an absurd game lent?!
The puzzle offered on social networks was originally limited to 57 boxes, but in response to high demand, Heinz has reissued copies and is selling them online in the United States and Canada for US$24.99.
The profits will be donated to food banks.
Deciduous trees to enhance forest biodiversity
The Finnish paper group UPM will double the amount of hardwood trees growing in its forests in Finland. According to research, increasing the proportion of hardwood trees improves forest growth and yield as well as species diversity and resistance to climate change.
UPM expects to achieve a fifth of hardwood trees, birch, out of all tree species growing in these pine and spruce-dominated forests.
UPM's forest assets in Finland cover more than half a million hectares, although the majority of UPM's forest assets are sourced from private forest owners.
The Miss Pitch Awards & Co in large format
The creative contest of which GraphiLine is proud to be a partner is displayed in the Paris metro. The first edition whose theme is the Abbé Pierre Foundation will open its registrations on September 1st, 2020. (The visual identity of the competition was created by the students of the E-Artsup Paris school of design, graphic design and creation) More details here : Les Mlle Pitch Awards & Co creative competition: which dates, which categories, which cause, which jury?
Lecta complies with the ISO 45001 standard
The Spanish paper manufacturer Lecta is going to switch to the new ISO 45001 standard, which specifies the requirements for an occupational health and safety management system. The group has just completed the process of adapting the OHSAS 18001 certification to this new standard, in all its production centres, with OHSAS 18001 being replaced at the beginning of March 2021 by ISO 45001.
