Here's a cold poster in dos?! Set next to the mirrors in the toilets of Australian theatres, the black and red print shows the bloodthirsty character Dracula, with his dark eyes. So far so good. But depending on where they are, visitors will be amazed to discover in the mirror the empty poster of Dracula! The famous vampire no longer appears in the mirror.
The secret to this disappearing reflection? A lenticular print placed in strategic places to present both printed images at the same time.
Created by the Wunderman Thompson Perth agency, this poster campaign for the West Australian Ballet's Dracula show was created by the Wunderman Thompson Perth agency "designed to create fear, mystery, and a warning that production is back for another season." . And the optical effect seems to work perfectly.
This is not the first time that the character who appeared in Bram Stoker's novel in 1897 has inspired today's communication agencies in particular. The British television channel BBC had installed a particularly original billboard last January: at nightfall, a shadow play created by stakes planted in the panel revealed the silhouette of the Transylvanian vampire (for more details on this creation, read Stakes, shadows and a terrifying silhouette on the BBC billboard ).
