Last night, Pantone unveiled the much-anticipated colour for the coming year, the shade that is expected to set the tone for product development and purchasing decisions in many sectors, such as fashion and graphic design. And, as in 2016, the American palette giant is announcing not one colour but a combination of two colours: Pantone 17-5104 Ultimate Grey and Pantone 13-0647 Illuminating.
Succeeding the restful Pantone 19-4052 Classic Blue, this combination of colours "carries a message of strength and hope, both timeless and inspiring." .
Pantone 17-5104 Ultimate Grey, emblematic of natural elements "strong and reliable" represents serenity, stability and resilience.
Pantone Bright Yellow 13-0647 Illuminating is a warm and cheerful shade that "brimming with vitality" a warm shade "imprint of solar power."
"The union of the eternal Ultimate Gray shade with the bright yellow Illuminating expresses a positive and intrepid message. Practical and unwavering, yet at the same time warm and optimistic, this colour combination brings us resilience and hope. We need to feel encouraged and inspired; this is essential to the human spirit" says Leatrice Eiseman, Executive Director of the Pantone Color Institute.
