The Drupa Cube was a great success at the previous Drupa in 2016 with nearly 3?500 visitors. At the next Graphic Arts Fair, which will take place from Tuesday 16 June to Friday 26 June 2020 in Düsseldorf, Germany, this forum returns with 40 sessions in five different formats: Keynote Presentations, Business Evolution, Print Futures, Brand Stories and Executive Think Tanks.
"Our goal is to do even better in 2020, says Sabine Gelderman the director of Drupa. And I personally want to make sure that Drupa visitors leave with inspiration and truly usable content. We want visitors to learn things they can apply to their businesses when they return from Drupa that will help them sell, adapt their business and improve their competitive edge."
The Keynote Presentations (or conferences) will be hosted by the American author Michael Gale and the English designer James Sommerville. Michael Gale is the author of the best-seller The Digital Helix. Transforming your organization's DNA to thrive in the Digital Age . This book is a kind of guide for decision-makers who wish to adapt their company to the new digital business models.
As for James Sommerville, he is an English designer who worked on the Coca-Cola brand image in 2013. In 2018, he founded his creative agency Known.Unknown, which works with major brands.
Conference sessions Business Evolution will focus on global market trends, best practices in sales and marketing and innovative business models.
Print Futures is dedicated to relevant technology trends in printing and packaging, as well as printed electronics applications.
During the Brand Stories brands and agencies will share their experiences.
And in the fifth category, Executive Think Tanks In addition, business leaders are invited to exchange ideas with a number of speakers.
The detailed programme of the Drupa Cube 2020 will be available at the end of February.
