The 26th edition of the European Carton Excellence Awards, the annual competition for carton packaging design, is launched. The Pro carton and European Carton Markers Association (ECMA) are challenging players at all levels of the supply chain - designers, marketers, carton manufacturers, carton converters, brands and retailers - to present innovative carton packaging designs. The packaging must have been placed on the European market within the last three years. Registration is open until May 27, 2022.
This competition is divided into four categories: General Packaging with Virgin Fiber, General Packaging with Recycled Fiber, Food and Beverage Packaging with Virgin Fiber and Food and Beverage Packaging with Recycled Fiber.
In addition to the awards for each category, three special awards for innovation and sustainability and the People's Choice will be presented. The most coveted prize is the Carton of the Year, the grand prize in all categories.
Winners will be chosen by a panel of packaging experts representing different players in the cardboard value chain. The panel will evaluate entries based on criteria of graphic design, structural design, production techniques, cost effectiveness, environmental impact, innovation and convenience.
In the previous edition, the Carton of the Year was awarded to the designer and producer Durero Packaging and to the cardboard manufacturer Holmen Iggesund for the Bodegas Balsamic packaging, a gift box with an opening system that opens like a Spanish fan.
