The year 2024 will be... peachy! Pantone has unveiled its 25th color of the year, and according to the American color giant, the hue that will be trending in fashion, decoration, graphics and design in general will be Pantone 13-1023 Peach Fuzz.
This Pantone replaces Viva Magenta 18-1750 from 2023 is between pink and orange. "Subtly sensual, Pantone 13-1023 Peach Fuzz is a warm peach hue bringing a sense of tenderness and communicating a message of caring and sharing, community and collaboration." describes the Pantone Color Institute, responsible for designating the color of the year. "Poetic and romantic pantone 13-1023 Peach Fuzz reflects the past with its vintage touch, but has been reformulated for a contemporary feel.
"In searching for a hue that echoes our innate desire for closeness and connection, we chose a color radiating warmth and modern elegance. A hue that resonates with compassion, offers a tactile embrace and effortlessly connects the youthful with the timeless." says Léatrice Eiseman, vice-president of the Pantone Color Institute.
How to use Pantone 13-1023 Peach Fuzz
In packaging design and multimedia, this color of the year 2024 invites consumers to reach out. Its warm feel makes it an attractive hue for a variety of products, from food and beverages to cosmetics and accessories.
Inspiring ideas of sweet, delicate tastes and fragrances, Pantone 13-1023 Peach Fuzz seduces taste buds with thoughts of sweet, delicate fragrances and treats, he adds.
In design and interior decoration, the soft hue creates a welcoming atmosphere.
How to choose the color of the year
Every year, the Color of the Year is selected by the Pantone Color Institute, part of the American Pantone group. "Everything that happens in our culture during the year can influence our Pantone color selections of the year." explains Laurie Pressman, Vice-President of the Pantone Color Institute, on the Pantone website.
The Pantone Color Institute's team of color experts travels the world in search of new color influences. This includes the entertainment industry and films in production, traveling art collections and new artists, as well as fashion, all areas of design, new lifestyles and the socio-economic context. "Influences can also come from new technologies, materials, textures and effects that impact color, relevant social media platforms and even upcoming sporting events that capture the world's attention."
