Xerox radically changes its sales organization in the printing market. The Nasdaq-listed American manufacturer of digital printing machines is launching a new global sales structure, effective in the second quarter of 2026.
This reorganization is the continuation of lexmark acquisition finalized in 2025 . Indeed, the integration of the two portfolios is leading Xerox to unify its business models in order to reduce duplication and clarify regional responsibilities.
In Western Europe and North America, direct sales teams will focus on Enterprise and Corporate customers. Equipment distribution and coverage of SMEs will be entrusted to partners, supported by internal sales teams.
This scheme brings together the Xerox and Lexmark organizations, historically structured around separate channels. The aim is to improve operational coherence and clarity for customers and resellers.
The new framework also includes a global organization dedicated to production printing services. Graphic communications have their own specific marketing organization. Xerox says it intends to capitalize on a renewed portfolio in production printing, without specifying the ranges concerned.
The new structure is accompanied by a number of appointments. For Western Europe, Thomas Valjak takes over responsibility for channels and partners. Danny Molhoek is in charge of strategic accounts in the region.
In France and Benelux, François Bourzeix remains President of Xerox France-Belgium-Luxembourg, and becomes country leader for the unified Channels France and Belux organization. Jean-Michel Sauvaud will take on the role of Country Leader France-Spain-Portugal for large companies, while remaining President and CEO of Lexmark France during the transitional period.
Xerox also specifies that the Asia-Pacific region will adopt a hybrid model, combining direct sales with OEM partnerships and alliances.
