Logos that have changed this summer

An overview of the major brands that took advantage of the summer to revisit their visual identity.

Adobe

Between spring and summer, the American brand Adobe presented all of its products with new logos (read Adobe changes all its logos ). In particular, the group's logo, which had not been changed since 1993, was modified to be more easily adaptable to all types of media and formats.

Adobe group logo before/after

Intel

This is the third logo in the history of the brand (the last one was in 2006). The microprocessor manufacturer has chosen to move towards greater simplicity and minimalism. In particular, the brand has abandoned the elliptical wave that surrounded the Intel lettering.

Nissan

The Japanese manufacturer, which has kept the same visual identity for 20 years, had been working for 3 years on this new logo with the key words "?fin, light, and flexible?" in its specifications. Here too, adaptability to different media was one of the priorities. On electric vehicles, the logo will be illuminated by 20 LEDs corresponding to the number of years during which the logo has not been modified.

Toyota

Like many car manufacturers, Toyota has opted for flat design and minimalism. The new logo has kept its 3 ellipses but has abandoned the 3D shapes (read New logo for Toyota that returns to 2D ). Highly appreciated by brands for several years, flat design seduces for its simple shapes, without volume or texture effects, and therefore its ease to adapt to the web requirements of mobility, speed, and lightness.

Rolls Royce

The luxury car brand has also switched to flat design in order to modernize its image and rejuvenate its clientele. The new logo retains the double R but frees itself from its metal frame.

Batman

Like other superhero films, Batman has been evolving for several decades towards an ever darker universe. While the first images of the new Batman have been unveiled, his logo takes a new step in the anguish and oscillates between black and blood red. In comparison, the Batman logo of the 1980s was much more colourful and naive.

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