MGI changes its image. The group based in Fresnes, in the Val-de-Marne region of France, is rolling out a common graphic identity for its various subsidiaries, to better reflect the organization built up through its acquisitions.
In recent years, the MGI Group has made several acquisitions and integrated companies with strong, complementary identities, recalls the manufacturer of digital printing and finishing presses. "This dynamic has enabled us to build a recognized technological ensemble, but also to make distinct graphic universes coexist, inherited from the history of each entity."
MGI Digital Technology for the graphics industry, Altix for electronic imaging, Ceradrop for functional printing and K?ra Packmat for precision mechanics now have a common MGI Group logo. However, the four entities retain their historical colors: red for Altix, green for Ceradrop, blue for K?ra Packmat and for MGI Digital Technology.
The new common graphic charter is based on simplified shapes, harmonized typography and the use of a circular motif present in all visual identities.
Beyond the graphic aspect, this redesign reflects the greater cross-functionality at work between the different Business Units, explains the Group. "It reflects an organization based on the pooling of skills, the sharing of industrial know-how and the convergence of technologies developed within the various entities. This cross-functional approach enables the Group to strengthen synergies between its expertise in precision mechanics, electronics, functional printing and graphics technologies, in order to accelerate innovation and offer ever more integrated solutions to its markets."
This common identity is also intended to raise the Group's profile with partners, customers and investors, while supporting the development of its international activities.
The new charter will be gradually rolled out to institutional, industrial and digital media over the coming months.
